About PFI - Codes
CODE - USE OF THE PFI LOGO
1. PFI MEMBER OBLIGATION
1.1 A fully paid up Ordinary Member of the PFI may utilise the PFI logo on pet food packaging, promotional literature, corporate documentation or any other area, provided he first obtains approval from the Board of Directors by making written application to the PFI.
1.2 The PFI member in utilising the PFI logo, is making a firm commitment to continually uphold the PFI mission in the way his/her company operates. In particular, the member commits never to market pet food where the container contents do not meet the declared registration standard and claims on the label and labelling.
1.3 Apart from having a good fee paying record with the PFI and being a paid up member the applicant must also co-operate in all aspects with the PFI, such as ensuring that his sales statistics are also up to date and timeously submitted. (These are some criteria, which will influence the directors’ decision)
1.4 The PFI Board of Directors may, at their discretion, disallow the member the right to use the PFI logo. The reasons for the board’s decision will be furnished in writing upon request to the PFI Executive Director.
2. USE OF THE LOGO ON A PRODUCT OR ASSOCIATED WITH THE PRODUCT
2.1 If the logo is used on a product packaging and/or literature associated with the particular product, then the PFI member must supply the following for the PFI’s records:
2.1.1 Proof of registration of the pet food.
2.1.2 A copy of the affidavit supplied to the Registrar Act 36/1947 attesting to the nutritional adequacy of the pet food.
2.1.3 Proof of annual renewal of the registration of the pet food.
2.1.4 A recent digestibility test result (not older than 6 months) from the family of products upon which the logo is to be displayed. If this is not available then a digestibility test must be carried out and the outcome supplied to the PFI Board of Directors before approval may be given. (Those already using the logo without supplying this information will have to do so in retrospect).
2.2 A certificate certifying the digestibility of the product (must equal or exceed 65%) by the organisation that completed the digestibility test must also be supplied to the PFI.
2.3 The steps contained in 2.1.1 to 2.1.3 must be followed for each individual pet food, which is associated with the PFI logo.
3. PFI LOGO PRESENTATION
3.1 The PFI logo must be depicted in black and white colours.
3.2 The size restriction for the logo is for each BLACK SQUARE containing a letter maximum 152 x 152mm. The font of the letters is ARIAL, in bold and size 40, the width of the letter “I” is equal to width between the three black squares. The lower writing starts with the “T” of ‘The’ directly under the stem of the “P” in the black square. The FONT for the lower writing is ARIAL, in bold and size 9. Any deviation from this must be applied for as part of the application for the use of the PFI logo to the Board of Directors.
3.3 The PFI logo may only be shown in the following format:
3.4 The words “Member of:” or of similar meaning must be displayed above or adjacent to the logo.
3.5 The applicant must present any additional wording, used in the depiction of the PFI logo, to the PFI Board of Directors for approval.
3.6 ONLY after the Board of Directors has authorised the use of the PFI logo in the manner specified in the applicant’s application, will the PFI office issue a BROMIDE of the PFI logo to enable its incorporation onto packaging or documentation. All PFI logo depiction has to originate from this bromide. The logo is also available as a jpg.
4.1 Packaging and label claims must be such as to remain within the boundaries of Act 36 Regulations and be of an acceptable standard for the PFI. Accordingly a works-map of the label or a ‘draft’ packaging, which also displays the positioning and size of the PFI logo must be submitted to the PFI together with the application for use of the PFI logo.
4.2 The PFI logo must be positioned within the label area depicting the manufacturers/registration holders NAME and address. The PFI logo is NOT a product certification but an acknowledgement that the manufacturer/registration holder is a ‘member of’ the PFI and therefore upholds the PFI codes and principles.
4.3 The PFI logo may therefore only be depicted ONCE on a label.
5. DOCUMENTATION/LITERATURE (PROMOTIONAL)
5.1 A Works-map must be supplied of the document or promotional literature depicting the positioning of the PFI logo.
5.2 The PFI logo must be positioned adjacent to the area depicting the manufacturers/registration holders NAME and address. The PFI logo is NOT a product certification but an acknowledgement that the manufacturer/registration holder is a ‘member of’ the PFI and therefore upholds the PFI codes and principles. The directors will consider any well motivated arguments for a different positioning on documents/literature.
6. QUALITY CONTROL AND POLICING
6.1 The PFI will draw a random sample of the relevant pet food associated with the PFI logo use from the market place at any time. This will be at least once per year.
6.2 The relevant pet food may be subjected to the testing procedure as specified in the PFI code: Product Control/Policing. In addition, a digestibility test will also be performed annually on any one of the particular manufacturer's products. The NLO at the Veterinary Faculty, UP, will perform the PFI’s required digestibility test and product analysis under this quality investigation so as to maintain a consistent standard.
6.3 The PFI will inform the member that a sample has been taken from the market place and inform him of the testing to be done. The member will reimburse the PFI for all costs the PFI may incur in this testing process.
6.4 Apart from following the procedure under the PFI code: Product Control/Policing, the PFI office will advise the Board of Directors of any irregularities, and the board will decide on the further use of the PFI logo by the member.
6.5 If, when using the PFI logo, a member brings the PFI into disrepute by not maintaining standards, the member in question will be liable for implementing what ever damage control procedures are found necessary as agreed between the member and the Board of Directors.