What is the PFI?

The Pet Food Industry (PFI) Association is a non-profit body formed by manufacturers, dedicated to upholding quality standards that ensure the nutritional well-being of household pets. Representative of 80% of the pet food market in South Africa, each member commits to manufacture and market food that meets internationally accepted standards as set out in Act 36 of 1947. The Department of Agriculture's Regulatory Authority manages Act 36. Pet food is randomly and regularly purchased by the PFI, and submitted for independent analysis. If the food does not meet the registered requirements, the manufacturer is reported to the Registrar of Act 36 for legal action.

If you have any concerns or questions regarding pet food, or for more information about the PFI, contact Barry Hundley, Executive Director of the Pet Food Industry Association (PFI) on +27 (0)33-343-2874 or e-mail him on pfi-sa@iafrica.com.

The PFI Mission Statement

PFI Members commit to promoting a quality oriented Pet Food Industry in Southern Africa, which is recognised by Consumers as having the nutritional well-being of household Pets as its prime concern.

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